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  • George Mellor, KloudReadiness

Subscription Baby New Year


You’ve made it through another tough year – the subscription-based economy put a little bigger dent in your core business this year, but all is well. However, you do feel the pressure mounting to create new revenue streams and give birth to a business model that will make the organization stronger as they grow, mature and flourish.

Baby New Year 2020 is the one subscription-based family member you need to add this year. The birth of a new subscription-based business will ensure you’ll be able to thrive and prosper in 2020 and beyond.

But just as in your home life, contemplating bringing a newborn into the world is a serious and life altering decision.

This requires commitment! At this point in your business life do you have the desire and stamina to capture the new subscription revenue streams presenting themselves? It’s all about your ability to commit and adapt to the needs of a new family member.

Although serious, these days it’s almost a non-decision if you’re looking to grow your business over the next year. As you may know, 25+ cents of every IT dollar will be spent on subscription-based services in the way of monthly recurring revenue (MRR) by year-end 2020.

Raising a baby to adulthood is not easy, however, it is worth the journey and is supremely rewarding once you are able to see that child come into their own.

Even if this family member does not look or act like all the rest – it’s OK. Some babies are just born to live a subscription-based lifestyle and you need to welcome this child into your family - just like you did all the rest. Remember “Baby Services” – you thought her, and “Baby Product” would never stop fighting for your attention. You thought one baby would be just fine, then another and another… Yikes those births were tough, but you made it work and the family became stronger.

Make the commitment, give birth to a new subscription

revenue baby in 2020…

The Newborn

You ready yourself for parenthood – perhaps you put a little money aside and perform some minor renovations in anticipation of the newborn. Remember, subscription-based baby’s require special attention and the old parental playbook will just not work if you want to truly see them become a fruitful and productive adult.

But you make your decision to act and the blessed day comes and your overjoyed to welcome the new baby into the world. But wait, you’re having to do all the work and the baby is 100% dependent on you. You spend all day worrying what the newborn will grow to become – right now all it seems to do is sleep, eat and shit all day.

You could not be any prouder of your newborn – it is truly developing its own monthly personality…

The Child

What a great kid – you’re still on the hook to provide a ton of guidance and pay all the bills, but this child is showing signs of someone who’ll grow up to be strong, independent and a valuable member of the family – in fact it’s showing signs of becoming the most valuable member of the family over time. There is much to do and many things to learn, but your child is becoming more self-sufficient by the day and is more helpful around the house.

This kid is starting to get it and you see all the signs that they’ll be a productive citizen…

The Teenager

Wow – just when things were going so smoothly, and your child needed a little less guidance and attention, things have gone sideways. My cute little subscription baby has become an expensive, gangly, and disruptive teenager and is disrupting the order of our house. Oh well – that’s the teenage years, we all get through it even though it’s never clear how.

They’ve become a wise cracking know it all that wants more freedom and a much larger allowance.

They are growing, but they seem to have an endless appetite and they keep playing these repetitive new tunes that get louder and louder every month. This time it seems Elvis won’t ever leave the building, they’re here to stay.

Time to reset some of the rules and remind them of who still puts food on the table - for now…

The Young Adult

It’s great to see, your baby has grown up to become a strong, independent and self-sufficient young adult. What a solid and productive member of the family. They’ve provided so much more help around the house than you’ve expected.

In fact, they’ve matured just at the right time as your older children are less able to pay room & board as they’ve become less able to support the household as their income and take-home pay (gross margins) have shrunken over time.

Looking back over the years (12 - 18 months in digital time…) perhaps the student has become the teacher as Baby Subscription has matured and shown you that this alternative life style called subscription-based revenue was not so foreign after all – we just needed to accept that change is a must, however, bringing a new life into ones staid world is always rewarding if you realize change is needed and bull-headed determination is a must if you’re to raise a child to that’s strong, independent and self-sufficient.

You can clearly see that your subscription child is truly able to support themselves and is a winner who’s made the entire family better, stronger and more valuable to the community…

Closing Thoughts

Although it was tough to originally support and protect that new baby it turned out to be the best thing you’ve ever done. In the end this kid will have the healthiest and longest life expectancy of all your children – bar none.

You pause and take a minute to reflect - what a proud moment it is as you look back on the newborn’s birth, first steps, homework, awkward teenage years and then seeing them become a bright and prosperous young adult. It feels great creating a strong and lasting family legacy…

Now get moving and commit to give birth to a Subscription Baby!

Best wishes for a Happy, Healthy and Prosperous New Year from all of us at KloudReadiness!


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