Part 3 - Moving past the Subscription Chasm
The is the final installment in a three (3) part series. The initial piece exposed the obstacles faced when looking to move one’s business to a subscription-ready entity. This was followed by an excerpt that examined many of the hurdles that IT channel partners face as they cross the cloud & digital services revenue chasm.
Now we must look to tie all the pieces together and truly reinforce the need to commit to making the changes necessary in your current business, so that you can progress and seize the enormous opportunity at hand that will see 25 cents of every IT dollar spent in 2020 going to subscription and consumption-based cloud & digital services.
If you haven’t made the move to cloud, do it now. If you have, congratulations – now get ready to move faster and grab more market share.
Commitment and Progress
Our insights and outlook have been formed and crafted over the past several years as we’ve performed hundreds upon hundreds of automated Cloud Readiness Business Assessments for VAR’, ITSP’ and Managed Service Providers utilizing our innovative Software-as-a-Service (SaaS) assessment and decision support platform.
In the end, this is all about creating a new business and revenue stream that, over-time, will prove to be more profitable, valuable and sustainable than any other business you’ve created. Not convinced?
Simply take a quick look at Microsoft’s latest earnings report and see the value they’ve created once they committed to make subscription strategic and significant in their long-term growth plan.
You can count on one thing – if you are building your business to last one-hundred (100) years or you’re simply looking for a solid exit in the next few, now’s the time to take the prescriptions provided and commit to building a solid subscription-based business.
Making the commitment and executing the plan to alter your business model will make you happier and healthier – it’s great making money while you sleep verses having to find the next billable hour.
Just think about the feeling of entering each month with a large portion of your revenue nut already in the bank – it’s freedom re-defined.
Face it, customers are moving to subscription, with or without you – so start your journey today while the sun is shining, and the wind is at your back. Now is the best time to create a subscription-based business.
Let me assure you that the discomfort and saddle soars of the journey ahead will be well worth the trip.
Go at your Own Pace, but Start your Journey Today
In closing, keep in mind that altering your business model and adapting to a subscription-based approach requires bull-headed determination, focus, hard work and leadership. The journey takes time and you must keep moving steadily forward towards a subscription-friendly model, all the while preserving and nurturing your core business.
In the words of the late President, George H.W. Bush and I’m paraphrasing here - “Though we have not met, I wish you many CAVU (Ceiling and Visibility Unlimited) days ahead."
Hope you found this brief insightful and as always, we’d be interested in your unfiltered feedback.