
Your Sales Plan won’t Work…
In a recurring revenue world… There are two (2) reasons I feel comfortable making that statement. Reason #1 – you’ve most likely taken your tried and true transactional based sales plan, dusted it off and perhaps altered it slightly - that’s a Bozo No-No (look up the video, hilarious)… Reason #2 is the plan no matter how good the mechanics and intentions are, it will not incent your sales professionals to alter their modus operandi. Think about it - would you give up the